About Sarah Edel – Videographer and Content Creator
Sarah Edel is a storyteller, photographer, videographer and content creator from Limerick, now based in London and working with clients across Ireland and the UK. Her creative journey began in 2016 with a small fashion blog, where she first discovered her love for visual storytelling and capturing moments on film.
Over the past eight years, Sarah’s work has taken her across videography, PR, events and communications, but the thread running through it all has always been storytelling.
Today, she brings that experience together by creating video and photo content for fashion, lifestyle and culture brands — balancing creativity with strategy to produce work that feels both engaging and true to each client’s voice.
Her mini-series Creative Flow celebrated Irish creatives carving their own paths, and since then Sarah has continued to collaborate with designers, brands and small businesses to capture their stories with honesty and intention.
She also works alongside her mom, portrait photographer Siobhán Gleeson, combining their shared eye for detail and love of people into creative projects.
Whether filming a campaign, directing a shoot, or documenting behind the scenes, Sarah’s approach is rooted in authenticity, curiosity and care.
She sees each project as a chance to connect with people and create something that lasts beyond a scroll.
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